* The question was phrased by the source as follows: "Which of the following factors influenced your decision to start saving or investing with online peer-to-peer lending platform?"
** Base for this question (respondents who have used online peer-to-peer lending platform).
Citation formats
Reasons to start using peer-to-peer (P2P) lending platforms Great Britain 2014
This statistic gives an overview of the factors influencing decisions to start using online peer-to-peer (P2P) lending platforms, according to adults in Great Britain in 2014. It was reported that ** percent of respondents started using such platforms in part because of high rates on offer. Another ** percent reported that a pay increase influenced their decision to start using online P2P lending platforms.
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Social Market Foundation. (October 31, 2014). Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation. "Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014*." Chart. October 31, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation. (2014). Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation. "Factors Influencing Customer Decision to Start Using Online Peer-to-peer (P2p) Lending Platforms in Great Britain in 2014*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2014, /statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
Social Market Foundation, Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014* ÌÇÐÄÆƽâ°æ, /statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/ (last visited July 31, 2026)
Factors influencing customer decision to start using online peer-to-peer (P2P) lending platforms in Great Britain in 2014* [Graph], Social Market Foundation, October 31, 2014. [Online]. Available: /statistics/479240/reasons-to-start-using-online-peer-to-peer-lending-platform-great-britain-adults/
