| Characteristic | Brand value in million U.S. dollars |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
June 2015
More information
Region
Germany
Survey time period
June 2015
Supplementary notes
* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.
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