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For 2020, the number of smartphone users in Thailand reached around million. This number has been rapidly increasing since 2015. Such value is forecast to amount to almost ** million by 2026. This was partially a result of an increase in the Thai population and internet penetration throughout the years.

The use of smartphones and the internet

The use of smartphones and the internet go hand in hand. In recent years, internet penetration in Thailand had gradually and steadily increased and was predicted to rise even further in the next years. As Thais spend a lot of their time on mobile phones, a majority of Thai people use their smartphones for various online activities, ranging from entertainment to financial services. Furthermore, many e-commerce activities also occur on smartphones through the use of social media. Lazada and Shopify, which are popular e-commerce platforms, are also conveniently accessible through smartphone use in Thailand.

Social media use on smartphones

The smartphone ownership in Thailand is high. Thais spend a lot of their time on social media. The most popular social media platform in Thailand is Facebook, which has showed increasing number of users throughout the years. Thai smartphone users also like watching online videos, both from Facebook and YouTube. Apart from major social media platforms, Thais also browse through sites such as Pantip and Sanook, which are popular Thai lifestyle and entertainment online communities.