Data is based on a survey of 24 global markets with 200 consumers each. "Which
of the following types of video have you watched on your smartphone in the past three months?"
Citation formats
Long format video content accessed via mobile 2015, by region
This statistic presents information on long format video content accessed via mobile according to smartphone owners as of ***, by region. During the survey period, it was found that ** percent of respondents from the United States and Canada have watched a full length movie on their smartphone.
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IAB (U.S.). (June 8, 2015). Long format video content accessed via mobile according to smartphone owners as of May 2015, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/446428/long-format-video-content-accessed-via-mobile-by-region/
IAB (U.S.). "Long format video content accessed via mobile according to smartphone owners as of May 2015, by region." Chart. June 8, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/446428/long-format-video-content-accessed-via-mobile-by-region/
IAB (U.S.). (2015). Long format video content accessed via mobile according to smartphone owners as of May 2015, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/446428/long-format-video-content-accessed-via-mobile-by-region/
IAB (U.S.). "Long Format Video Content Accessed via Mobile According to Smartphone Owners as of May 2015, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2015, /statistics/446428/long-format-video-content-accessed-via-mobile-by-region/
IAB (U.S.), Long format video content accessed via mobile according to smartphone owners as of May 2015, by region ÌÇÐÄÆƽâ°æ, /statistics/446428/long-format-video-content-accessed-via-mobile-by-region/ (last visited July 24, 2026)
Long format video content accessed via mobile according to smartphone owners as of May 2015, by region [Graph], IAB (U.S.), June 8, 2015. [Online]. Available: /statistics/446428/long-format-video-content-accessed-via-mobile-by-region/
