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Croatia is one of Europe’s most popular tourist destinations when it comes to beach vacations, attracting nearly ** million visitors in 2024. Most of them traveled from Germany, with approximately million visitors arriving from the country. Slovenia and Austria were two other key tourist markets for Croatia, although figures were significantly lower.

Tourism’s contribution to GDP

The contribution of Croatia’s tourism sector to the country’s economic success is undeniable. In 2024, the sector’s share in Croatia’s gross domestic product was measured at over 22 percent, which was still below pre-pandemic levels. However, this figure is forecast to increase over the following years and reach over ** percent by 2028.

Most popular tourist towns

Croatia’s capital, Zagreb, recorded the highest number of overnight visitors in 2023, at over *** million arrivals, marking a significant increase compared to the preceding year. Dubrovnik, also known for its role as a main filming spot for King’s Landing in Game of Thrones, came second in the ranking with ****million visitors.