| Characteristic | Share of respondents |
|---|---|
| Secure treatment of my personal data (data security) | 95% |
| Handling of my personal data according to data protection standards by the provider (data privacy) | 94% |
| Extensive and simple to understand privacy settings | 93% |
| User-friendliness / easy to use | 92% |
| Features of the network | 88% |
| My friends/colleagues/family are also members of the network | 81% |
| Network is international | 60% |
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Source
Sources
Release date
October 2013
More information
Region
Germany
Survey time period
June 2013
Number of respondents
684 respondents
Age group
14-64 years
Special properties
internet users who were members of at least one social network
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
The statistic refers only to the top two boxes "very important" and "rather important".
The source phrased the original German survey question as follows: "Wie wichtig sind Ihnen die folgenden Aspekte bei der Auswahl eines sozialen Netzwerks?"
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