The statistic shows the share of survey respondents who would prefer to find hidden gems, compared to visiting all the major sites, when vacationing in Europe. 41 percent of respondents would prefer to hit all the major hot-spots, than finding hidden gems.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Ipsos. (June 1, 2015). On a European vacation would you prefer finding hidden gems, or hitting all the major hot-spots?* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/438917/canada-tourist-site-prefences-on-european-vacation/
Ipsos. "On a European vacation would you prefer finding hidden gems, or hitting all the major hot-spots?*." Chart. June 1, 2015. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/438917/canada-tourist-site-prefences-on-european-vacation/
Ipsos. (2015). On a European vacation would you prefer finding hidden gems, or hitting all the major hot-spots?*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/438917/canada-tourist-site-prefences-on-european-vacation/
Ipsos. "On a European Vacation Would You Prefer Finding Hidden Gems, or Hitting All The Major Hot-spots?*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2015, /statistics/438917/canada-tourist-site-prefences-on-european-vacation/
Ipsos, On a European vacation would you prefer finding hidden gems, or hitting all the major hot-spots?* ÌÇÐÄÆÆ½â°æ, /statistics/438917/canada-tourist-site-prefences-on-european-vacation/ (last visited July 29, 2026)
On a European vacation would you prefer finding hidden gems, or hitting all the major hot-spots?* [Graph], Ipsos, June 1, 2015. [Online]. Available: /statistics/438917/canada-tourist-site-prefences-on-european-vacation/