*Percentages reflect the portion of each group who agree with this statement: "New technologies and services have made it easier for me to discover new musicians and bands that I like"
Surveys were conducted online using a third party panel and data was weighted to the Canadian census population based on age, gender, race, education and household size.
Citation formats
Canada: usage of new technology for music discovery 2015
This statistic shows the results of a survey where Canadian respondents answered "yes" on whether new technologies and services made it easier for them to discover new music. During the April 2015 survey period, it was found that ** percent of music festival attendees, ** percent of Millennials and ** percent of teens were more likely to use new technologies to discover new music.
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Nielsen. (June 2, 2015). Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen. "Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015." Chart. June 2, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen. (2015). Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen. "Share of Canadian Consumers Who Are Likely to Use New Technologies to Discover and Purchase Music as of April 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2015, /statistics/435343/new-technology-usage-discovery-music-canada/
Nielsen, Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015 ÌÇÐÄÆƽâ°æ, /statistics/435343/new-technology-usage-discovery-music-canada/ (last visited July 19, 2026)
Share of Canadian consumers who are likely to use new technologies to discover and purchase music as of April 2015 [Graph], Nielsen, June 2, 2015. [Online]. Available: /statistics/435343/new-technology-usage-discovery-music-canada/
