Information on base:
Based on the German-speaking population aged 14 years and older.
Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following surveys: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
You can find more information on the methodology of this study .
Multiple answers were possible. Therefore, percentage points may exceed 100 percent.
Citation formats
Most popular places to purchase glasses and contact lenses in Germany 2017-2020
This data depicts the results of a survey on the most popular places to purchase corrective glasses or contact lenses in Germany from 2017 to 2020. In 2020, roughly **** percent of German-speaking respondents aged 14 years and older stated that they usually bought their corrective glasses or contact lenses in Fielmann.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Ranking of the most popular places to purchase corrective glasses and contact lenses in Germany from 2017 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/431136/glasses-and-contact-lenses-popular-places-of-purchase-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of the most popular places to purchase corrective glasses and contact lenses in Germany from 2017 to 2020." Chart. November 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/431136/glasses-and-contact-lenses-popular-places-of-purchase-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Ranking of the most popular places to purchase corrective glasses and contact lenses in Germany from 2017 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/431136/glasses-and-contact-lenses-popular-places-of-purchase-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of The Most Popular Places to Purchase Corrective Glasses and Contact Lenses in Germany from 2017 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2020, /statistics/431136/glasses-and-contact-lenses-popular-places-of-purchase-in-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Ranking of the most popular places to purchase corrective glasses and contact lenses in Germany from 2017 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/431136/glasses-and-contact-lenses-popular-places-of-purchase-in-germany/ (last visited August 05, 2026)
Ranking of the most popular places to purchase corrective glasses and contact lenses in Germany from 2017 to 2020 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: /statistics/431136/glasses-and-contact-lenses-popular-places-of-purchase-in-germany/
