This statistic gives an insight on mobile devices used by different age groups to complete their path to purchase online in the United Kingdom (UK) in December 2014. Younger people were more likely to use their mobile devices to complete their shopping journeys than older people. That month, **% of UK millenials (from the age ** to **) used their smartphones to complete their purchases. People from age group ** to ** who were more likely to start their path to purchase on a tablet (*%), rather than a smartphone (*%).
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MMA. (February 6, 2015). Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA. "Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device." Chart. February 6, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA. (2015). Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA. "Share of Mobile Users Using Their Devices to Complete Their Path to Purchase in The United Kingdom (Uk) in December 2014, by Age and Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2015, /statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
MMA, Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device ÌÇÐÄÆƽâ°æ, /statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/ (last visited July 29, 2026)
Share of mobile users using their devices to complete their path to purchase in the United Kingdom (UK) in December 2014, by age and device [Graph], MMA, February 6, 2015. [Online]. Available: /statistics/430335/m-commerce-completing-purchase-per-age-and-device-uk/
