This statistic gives an insight on mobile devices used by different age groups to start and end purchases online in the United Kingdom (UK) in December 2014. Younger people were more likely to use their mobile devices to start their shopping journeys than older people. That month, **% of UK millenials (from the age ** to **) used their smartphones to start their purchases, making it more than double the percentage of people from age group 35 to 54 years, who were more likely to start their path to purchase on a tablet (**%), rather than a smartphone (*%).
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MMA. (March 17, 2015). Share of mobile users using their devices to start and finish purchases in the United Kingdom (UK) in December 2014, by age and device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/430328/m-commerce-per-age-and-device-uk/
MMA. "Share of mobile users using their devices to start and finish purchases in the United Kingdom (UK) in December 2014, by age and device." Chart. March 17, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/430328/m-commerce-per-age-and-device-uk/
MMA. (2015). Share of mobile users using their devices to start and finish purchases in the United Kingdom (UK) in December 2014, by age and device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/430328/m-commerce-per-age-and-device-uk/
MMA. "Share of Mobile Users Using Their Devices to Start and Finish Purchases in The United Kingdom (Uk) in December 2014, by Age and Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2015, /statistics/430328/m-commerce-per-age-and-device-uk/
MMA, Share of mobile users using their devices to start and finish purchases in the United Kingdom (UK) in December 2014, by age and device ÌÇÐÄÆƽâ°æ, /statistics/430328/m-commerce-per-age-and-device-uk/ (last visited July 29, 2026)
Share of mobile users using their devices to start and finish purchases in the United Kingdom (UK) in December 2014, by age and device [Graph], MMA, March 17, 2015. [Online]. Available: /statistics/430328/m-commerce-per-age-and-device-uk/
