Gruppo Campari: net sales share worldwide by brand 2025| ��ƽ��

Net sales share of Gruppo Campari worldwide in 2025, by brand

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Release date

March 2026

More information

Region

Worldwide

Survey time period

2025

Supplementary notes

*Includes Campari Soda, Sarti, Picon and Cynar.
**Includes Salignac.
***Includes Appleton Estate, Wray&Nephew Overproof and Kingston '62.
**** Includes The GlenGrant, American Honey, American Honey ready-to-drink, Wild Turkey ready-to-drink and Wilderness Trail.
Includes Montelobos, Cabo Wabo, Ancho Reyes, Espolòn ready-to-drink and Mayenda.
*Includes Bisquit&Dubouché and Lallier.

Citation formats

In 2025, the alcoholic liqueur Aperol generated **** percent of total sales of Gruppo Campari. Campari, another aperitif brand in the group's portfolio generated **** percent of sales.

Gruppo Campari

Gruppo Campari is a global leading company in the beverage segment, especially in the premium spirits category. The firm is headquartered in Milan, Italy and was founded in 1860. Today, the product portfolio includes aperitifs, vodka, whisky, tequila, rum, liqueurs, sparkling and still wines, as well as soft drinks. The group employs over people worldwide and went public in 2001. The Italian-based group markets over 50 premium and super premium brands and is best known for their flagship brands Campari, Aperol and Skyy Vodka.

The Campari spirit

The red Italian spirit Campari originated in Novara in 1860 and is well known for its uniqueness within the spirits segment around the world. The only two known ingredients are alcohol and water, which are combined with a mixture of herbs, fruit, and aromatic plants. Today, the premium spirit is distributed in over 190 countries and is used as a main ingredient in cocktails and aperitifs, making it one of the leading liqueur brands worldwide based on sales volume.