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This statistic describes the market value of stevia worldwide from 2024 to 2034. The global market of natural sweetener Stevia was estimated to have a value of million U.S. dollars in 2024, and was forecast to reach to about *** million U.S. dollars by 2034.

Stevia

Stevia is a natural sweetener which can be extracted from the leaves of the Stevia rebaudiana plant and serves as a sugar substitute. The active compounds of Stevia are steviol glycosides which are *** to *** times sweeter than sugar, have no calories or carbohydrates, and have no impact on the glycemic index.

Historically, the sweet herb has been used to sweeten teas and medicines for more than 1,500 years in South America. Its commercial use began in the 1970s when artificial sweeteners such as cyclamate and saccharin were assumed to cause cancer. During this time, Japan started cultivating stevia as a natural alternative to the artificial counterparts. A few years later, the United States also began using Stevia in the food and health industry. Today, Stevia is mainly grown in Brazil, Paraguay, China and Japan.

According to the U.S. Food and Drug Administration (FDA), whole leave Stevia has not been approved for commercial use in the United States, but the purified sweetener compounds such as stevioside or rebaudioside A were affirmed as Generally Recognized As Safe (GRAS). In the food industry, Stevia is used among various categories and as a table-top sweetener. Suppliers of Stevia-derived products include Sweet Green Fields, PureCircle and Cargill.