| Characteristic | Share of sales value |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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April 2017
Europe
12 month period ending June 20, 2016
* Europe includes France, Germany, Italy, the Netherlands, Spain and the United Kingdom. Data for each country has been consolidated for each category with the following exceptions:
Other pet food: UK data only includes bird food in this category (not rodent or fish food like other country data)
Pet accessories: Spain excludes this data. UK data only includes cat litter and excludes pet hygiene products, aquarium accessories and pet toys. Germany data excludes pet toys.
Market channels used to source data include supermarkets, hypermarkets, plus hard discounters, small self service and drugstores depending on the region.
