The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals." Type of survey was not specified.
Citation formats
Music streamer demographic profile in Great Britain 2016, with and without YouTube
This statistic displays the age and gender profile of free music streamers in Great Britain in 2016, including and excluding YouTube streamers. Roughly ** percent of music streamers (inc. YouTube) were female, while roughly ** percent were male.
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British Recorded Music Industry. (May 18, 2017). Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. "Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming." Chart. May 18, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. (2017). Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. "Consumer Demographic Breakdown of Music Streamers in Great Britain in 2016, with and without Youtube Streaming." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 May 2017, /statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry, Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming ÌÇÐÄÆƽâ°æ, /statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/ (last visited August 01, 2026)
Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming [Graph], British Recorded Music Industry, May 18, 2017. [Online]. Available: /statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
