* The source indicates: - Heavy users consumed shampoo "once a day or more" - Medium users consumed shampoo "2 or 3 times a week" - Light users consumed shampoo either "once a week" or "less than once a week"
Figures estimated by the source on the basis of survey responses.
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Men's shampoo usage in Great Britain 2014-2023, by user type
This statistic shows the frequency of men's shampoo usage in Great Britain from 2014 to 2023. In 2023, an estimated * men were 'heavy' shampoo and conditioner users.
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Kantar. (July 2, 2024). Number of men using shampoo in Great Britain from 2014 to 2023, by user type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/302706/men-s-shampoo-and-conditioner-usage-by-user-type-in-the-uk/
Kantar. "Number of men using shampoo in Great Britain from 2014 to 2023, by user type (in 1,000s)." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/302706/men-s-shampoo-and-conditioner-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of men using shampoo in Great Britain from 2014 to 2023, by user type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/302706/men-s-shampoo-and-conditioner-usage-by-user-type-in-the-uk/
Kantar. "Number of Men Using Shampoo in Great Britain from 2014 to 2023, by User Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/302706/men-s-shampoo-and-conditioner-usage-by-user-type-in-the-uk/
Kantar, Number of men using shampoo in Great Britain from 2014 to 2023, by user type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/302706/men-s-shampoo-and-conditioner-usage-by-user-type-in-the-uk/ (last visited July 24, 2026)
Number of men using shampoo in Great Britain from 2014 to 2023, by user type (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/302706/men-s-shampoo-and-conditioner-usage-by-user-type-in-the-uk/
