* The source indicates: - Heavy users consumed salad cream either 'once a day or more' or 'two to three times a week.' - Medium users consumed salad cream 'once a week.' - Light users consumed salad cream 'two or three times a month', 'just once a month' or 'less than once a month'.
Figures estimated by the source on the basis of survey responses.
Citation formats
Frequency of consumers of 'Salad cream' in GB 2021 - 2023
According to this Kantar survey from 2024, ** million people are consuming this product with a frequency level of 'Light users'. In contrast, *** million people have a frequency level of 'Medium users'.
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Kantar. (July 2, 2024). Number of consumers of 'Salad cream' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/301452/salad-cream-usage-by-user-type-in-the-uk/
Kantar. "Number of consumers of 'Salad cream' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s)." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/301452/salad-cream-usage-by-user-type-in-the-uk/
Kantar. (2024). Number of consumers of 'Salad cream' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/301452/salad-cream-usage-by-user-type-in-the-uk/
Kantar. "Number of Consumers of 'salad Cream' in Great Britain (Gb) 2021 - 2023, by Frequency (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/301452/salad-cream-usage-by-user-type-in-the-uk/
Kantar, Number of consumers of 'Salad cream' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/301452/salad-cream-usage-by-user-type-in-the-uk/ (last visited July 22, 2026)
Number of consumers of 'Salad cream' in Great Britain (GB) 2021 - 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: /statistics/301452/salad-cream-usage-by-user-type-in-the-uk/
