* The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." ** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. *** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
Citation formats
Reasons for “media stacking” in the United Kingdom (UK) 2014
This statistic displays the reasons survey respondents gave for using a second device to consume unrelated content while watching television (i.e. media stacking) in the United Kingdom as of 2014. The most popular reason given was "to fill time during the ad breaks" at 48 percent of respondents.
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Kantar Millward Brown. (March 17, 2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV? [Graph]. In ƽ. Retrieved July 30, 2026, from /statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown. "Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?." Chart. March 17, 2014. ƽ. Accessed July 30, 2026. /statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown. (2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?. ƽ. ƽ Inc.. Accessed: July 30, 2026. /statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown. "Why Do You Also Use a Second Device (Laptop, Smartphone, or Tablet) to Consume Unrelated Content While You Are Watching Tv?." ƽ, ƽ Inc., 17 Mar 2014, /statistics/293555/reasons-for-stacking-in-the-united-kingdom/
Kantar Millward Brown, Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV? ƽ, /statistics/293555/reasons-for-stacking-in-the-united-kingdom/ (last visited July 30, 2026)
Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV? [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: /statistics/293555/reasons-for-stacking-in-the-united-kingdom/
