Attendance to at least one theatre event in the past 3 years
Method of interview
Online survey
Supplementary notes
* The sample was conducted with a sampling agency to create a representative sample of theater attendees in the UK. The survey was complemented with attendees from abroad: 1,006 theatre attendees from the UK, 200 attendees from the US, 100 from Australia, 100 from Ireland and 50 from Germany.
Citation formats
Criteria for attending a theater performance in the United Kingdom (UK) 2013
This statistic displays the primary criteria for attending a live theater performance in the United Kingdom, according to attendees in 2013. Among attendees, the most common criterion cited was the content of the play, at 51 percent of respondents.
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Ticketmaster. (September 26, 2013). Primary criteria for choosing to attend a live theater performance in the United Kingdom (UK) as of 2013 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/292673/criteria-for-attending-a-theater-performance-uk/
Ticketmaster. "Primary criteria for choosing to attend a live theater performance in the United Kingdom (UK) as of 2013." Chart. September 26, 2013. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/292673/criteria-for-attending-a-theater-performance-uk/
Ticketmaster. (2013). Primary criteria for choosing to attend a live theater performance in the United Kingdom (UK) as of 2013. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/292673/criteria-for-attending-a-theater-performance-uk/
Ticketmaster. "Primary Criteria for Choosing to Attend a Live Theater Performance in The United Kingdom (Uk) as of 2013." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Sep 2013, /statistics/292673/criteria-for-attending-a-theater-performance-uk/
Ticketmaster, Primary criteria for choosing to attend a live theater performance in the United Kingdom (UK) as of 2013 ÌÇÐÄÆÆ½â°æ, /statistics/292673/criteria-for-attending-a-theater-performance-uk/ (last visited August 05, 2026)
Primary criteria for choosing to attend a live theater performance in the United Kingdom (UK) as of 2013 [Graph], Ticketmaster, September 26, 2013. [Online]. Available: /statistics/292673/criteria-for-attending-a-theater-performance-uk/