* Q3 2010 through Q4 2013 shows Xbox360 penetration while Q2 2014 through Q4 2016 shows Xbox360/XboxOne penetration.
During the survey, this question was posed as follows: "Which of the following do you own/have in your household?"
Citation formats
Xbox game consoles: ownership in Great Britain Q3 2010-Q1 2019
This statistic shows penetration of Xbox game consoles in Great Britain households from the third quarter of 2010 to the first quarter of 2019.13 percent of households in Great Britain owned an Xbox *** in the third quarter of 2010, and ** percent of households in Great Britain owned an Xbox *** or an Xbox One in the first quarter of 2019. The Xbox game console was created and owned by Microsoft. It is a series of game consoles that was first launched in 2001. The latest console to be released for sale was the Xbox one and it was released in 2013. Xbox is one of the high ranked game consoles in the United Kingdom when it comes to the software market share of game consoles with respect to revenue.
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Ipsos. (March 27, 2019). Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 1st quarter 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/288608/penetration-of-xbox-360-game-consoles-in-great-britain/
Ipsos. "Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 1st quarter 2019." Chart. March 27, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/288608/penetration-of-xbox-360-game-consoles-in-great-britain/
Ipsos. (2019). Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 1st quarter 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/288608/penetration-of-xbox-360-game-consoles-in-great-britain/
Ipsos. "Ownership of Xbox Video Game Consoles in Great Britain from 3rd Quarter 2010 to 1st Quarter 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2019, /statistics/288608/penetration-of-xbox-360-game-consoles-in-great-britain/
Ipsos, Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 1st quarter 2019 ÌÇÐÄÆƽâ°æ, /statistics/288608/penetration-of-xbox-360-game-consoles-in-great-britain/ (last visited July 31, 2026)
Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 1st quarter 2019 [Graph], Ipsos, March 27, 2019. [Online]. Available: /statistics/288608/penetration-of-xbox-360-game-consoles-in-great-britain/
