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In 2023/2024, an average of just under **** a kilo of bread was consumed per person per week in UK households. From 2006 to 2023/2024 a downward trend has become notably visible. The average Expenditure per person on bread has fluctuated during the same period.

White bread

The one bread type that has particularly suffered from the downward trend mentioned above is white bread. Consumer purchases per week dropped by roughly 100 grams during the past decade. However, white bread remains the favorite bread of UK consumers. Standard white bread that is sliced is the biggest seller, with *** grams of it sold on average per week per person.

Market outlook

In the future, revenues for the bread market in the UK are expected to grow, with sales volumes forecast to stabilize. Other European countries like France and Germany are similarly expecting market developments that are best described as slightly growing revenues with a mostly stagnating consumption level.