The 2019 report defines fruit juice as follows: "100% fruit content equivalent, sometimes referred to as pure juice or 100% juice. Chilled juice comprises four main types; freshly squeezed juice; not from concentrate juice; chilled from concentrate (may be from concentrate or part from concentrate); smoothies. Ambient or long life juice is mainly from concentrate." The 2020 report further adds that this includes "smoothies and coconut water".
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Soft drinks: Market value of fruit juice in the United Kingdom 2013-2024
In 2024, the fruit juice market in the United Kingdom (UK) was valued at ****billion British pounds. Compared to the previous year, this constitutes an increase in market value. The market value of the fruit juice industry has been fluctuating since 2013.
Fruit juice market
Falling fruit juice consumption is likely the cause of this development. Consumption numbers also showed a downward trend, declining every year from 2013 to 2019, except 2018. By contrast, 2020 to 2024 showed increasing figures again. Overall spending on the soft drinks market in the UK grew from 2015 to 2023, with a slight decrease in 2019, despite the trends on the juice market. This appears to be primarily due to an increase in the consumption of bottled water.
Juice consumption in focus
Orange juice was the most common flavor of fruit juice consumed in 2024 on the UK market. Almost of the market is made up of orange juice, followed by apples, pineapple, and berries.
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British Soft Drinks Association. (June 22, 2025). Value of the fruit juice market in the United Kingdom from 2013 to 2024 (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/283981/soft-drinks-market-value-of-fruit-juice-in-the-united-kingdom-uk/
British Soft Drinks Association. "Value of the fruit juice market in the United Kingdom from 2013 to 2024 (in million GBP)." Chart. June 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/283981/soft-drinks-market-value-of-fruit-juice-in-the-united-kingdom-uk/
British Soft Drinks Association. (2025). Value of the fruit juice market in the United Kingdom from 2013 to 2024 (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/283981/soft-drinks-market-value-of-fruit-juice-in-the-united-kingdom-uk/
British Soft Drinks Association. "Value of The Fruit Juice Market in The United Kingdom from 2013 to 2024 (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2025, /statistics/283981/soft-drinks-market-value-of-fruit-juice-in-the-united-kingdom-uk/
British Soft Drinks Association, Value of the fruit juice market in the United Kingdom from 2013 to 2024 (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/283981/soft-drinks-market-value-of-fruit-juice-in-the-united-kingdom-uk/ (last visited August 04, 2026)
Value of the fruit juice market in the United Kingdom from 2013 to 2024 (in million GBP) [Graph], British Soft Drinks Association, June 22, 2025. [Online]. Available: /statistics/283981/soft-drinks-market-value-of-fruit-juice-in-the-united-kingdom-uk/
