*Including current tv shows According to the source, 27,000 people were interviewed worldwide. The number of respondents from Europe is not provided by the source.
Citation formats
Consumers' willingness to pay for professionally produced online videos 2009
This statistic gives information on the share of consumers who are willing to pay for professionally produced video content, including current tv shows, as of 2009. During the survey, it was found that * percent of worldwide respondents had already paid for professional video content online.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen. (February 1, 2010). To what extent are you willing to pay for professionally produced online video content? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/266926/share-of-consumers-who-are-willing-to-pay-for-professional-video-content/
Nielsen. "To what extent are you willing to pay for professionally produced online video content?." Chart. February 1, 2010. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/266926/share-of-consumers-who-are-willing-to-pay-for-professional-video-content/
Nielsen. (2010). To what extent are you willing to pay for professionally produced online video content?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/266926/share-of-consumers-who-are-willing-to-pay-for-professional-video-content/
Nielsen. "To What Extent Are You Willing to Pay for Professionally Produced Online Video Content?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2010, /statistics/266926/share-of-consumers-who-are-willing-to-pay-for-professional-video-content/
Nielsen, To what extent are you willing to pay for professionally produced online video content? ÌÇÐÄÆƽâ°æ, /statistics/266926/share-of-consumers-who-are-willing-to-pay-for-professional-video-content/ (last visited August 01, 2026)
To what extent are you willing to pay for professionally produced online video content? [Graph], Nielsen, February 1, 2010. [Online]. Available: /statistics/266926/share-of-consumers-who-are-willing-to-pay-for-professional-video-content/
