This statistic gives information on the share of consumers who are willing to pay for theatrical video content as of 2009. During the survey, it was found that ** percent of worldwide respondents had already paid for movie content online.
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Nielsen. (February 1, 2010). To what extent are you willing to pay for online movie content? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/266919/share-of-consumers-who-are-willing-to-pay-for-online-video-content/
Nielsen. "To what extent are you willing to pay for online movie content?." Chart. February 1, 2010. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/266919/share-of-consumers-who-are-willing-to-pay-for-online-video-content/
Nielsen. (2010). To what extent are you willing to pay for online movie content?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/266919/share-of-consumers-who-are-willing-to-pay-for-online-video-content/
Nielsen. "To What Extent Are You Willing to Pay for Online Movie Content?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2010, /statistics/266919/share-of-consumers-who-are-willing-to-pay-for-online-video-content/
Nielsen, To what extent are you willing to pay for online movie content? ÌÇÐÄÆƽâ°æ, /statistics/266919/share-of-consumers-who-are-willing-to-pay-for-online-video-content/ (last visited August 02, 2026)
To what extent are you willing to pay for online movie content? [Graph], Nielsen, February 1, 2010. [Online]. Available: /statistics/266919/share-of-consumers-who-are-willing-to-pay-for-online-video-content/
