This statistic shows the results of a survey question asking business executives where they thought companies were and ideally should be focusing on the use of big data in the interest of improving performance. ** percent of executives surveyed said that they thought companies should be focusing on customer insights, segmentation or targeting.
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eMarketer. (November 29, 2012). Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer. "Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012." Chart. November 29, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer. (2012). Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer. "Areas Where Companies Should Be Using Big Data and Analytics to Improve Performance According to Executives Worldwide in April 2012." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2012, /statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
eMarketer, Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012 ÌÇÐÄÆƽâ°æ, /statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/ (last visited July 23, 2026)
Areas where companies should be using big data and analytics to improve performance according to executives worldwide in April 2012 [Graph], eMarketer, November 29, 2012. [Online]. Available: /statistics/248883/executive-survey-on-areas-where-companies-should-be-using-big-data/
