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What other activities do you do while watching TV during the 8-9 pm primetime hour?

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Source

Release date

September 2015

Region

United States

Survey time period

2004 to 2015

Number of respondents

2004: n=401; 2008: n=326; 2012: n=265; 2015: n=228

Age group

13-49 years

Special properties

among TV set users in hour

Method of interview

Online survey

Supplementary notes

Mentions lower than four percent for 2015 not shown.
This question was phrased by the source as follows: "What else did you do while watching that program from 8 to 9 PM ET/PT(7 to 8 PM CT/MT) ?"

Citation formats

Activities carried out while viewing during primetime in the U.S. 2004-2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 17, 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows activities that respondents were doing while watching TV during the * to * pm primetime hour in the United States from 2004 to 2015. According to the GfK study, ** percent of respondents used a smartphone while watching TV during primetime in 2012.

 

The 'How People Use Primetime TV 2015' report from —GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

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Television in GermanyPay TV in the United StatesTelevision in CanadaTelevision industry in the United Kingdom (UK)Television in Poland
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