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This statistic shows the market share held by the leading smartphone operating systems in Brazil from 2013 to 2018, by month. In September 2018, the Android operating system had a market share of ** percent in Brazil.

Brazilian smartphone OS market share - additional informatiom

The smartphone industry in Brazil is a growing market with an estimated **** million Brazilians forecast to own a smartphone by 2017. 2013 saw Google-backed Android increase its share in the Brazilian smartphone market by almost ** percent by the end of the year. The growing prominence of the company can be seen worldwide with Android holding over ** percent of the U.S. market since 2012 and forecast to control ** percent of the global market by 2015, a massive increase from its global share of *** percent in 2009.

Indeed, smartphones as a whole are rising in popularity in Brazil, with **** percent of mobile users anticipated to own a smartphone in 2017, up from just *** percent in 2010. Furthermore, Brazil is expected to have a *** percent share in the global smartphone market by 2017, a slight increase from the *** percent share it had in 2013.

The increase in dominance of the Android operating system can be attributed in part to its popular app marketplace, Google Play, which gives users access to over *** million downloadable applications, ranging from games and music to online banking and weather apps. As of July 2013, these apps have been downloaded a total of some 50 billion times worldwide since the Google Play store launched in October 2008.