Wireless mobile technology consumers including a small sample of elites**
Method of interview
Online survey
Supplementary notes
* The global online survey was conducted with 4,700 respondents in 7 countries. Part of the sample in each country included 'elites'. Sample sizes were as follows; The United States (n=1,000, elites: n=100), Brazil (n=500, elites: n=100), China (n=500, elites: n=100), India (n=500, elites: n=100), Indonesia (n=500, elites: n=100), Korea (n=500, elites: n=100), and the United Kingdom (n=500, elites: n=100). An identical survey was administered by telephone in South Africa with 300 respondents, 50 of which were classed as elites.
** Classification of elites: high income/wealth, highly educated, regularly follow current events.
Citation formats
Consumer priorities: choice of taking lunch or smartphone to work in 2012
This statistic illustrates wireless mobile technology consumers responses to the survey question: "If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose?". As of 2012 when the survey was conducted, 44 percent of U.S. respondents said that they would choose to take their lunch over their smartphone.
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Qualcomm. (August 16, 2012). If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/241145/consumers-choice-between-taking-lunch-or-wireless-mobile-device-to-work/
Qualcomm. "If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose?." Chart. August 16, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/241145/consumers-choice-between-taking-lunch-or-wireless-mobile-device-to-work/
Qualcomm. (2012). If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/241145/consumers-choice-between-taking-lunch-or-wireless-mobile-device-to-work/
Qualcomm. "If You Had to Choose between Leaving The House in The Morning with Your Wireless Mobile Device or Your Lunch, Which One Would You Choose?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Aug 2012, /statistics/241145/consumers-choice-between-taking-lunch-or-wireless-mobile-device-to-work/
Qualcomm, If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose? ÌÇÐÄÆƽâ°æ, /statistics/241145/consumers-choice-between-taking-lunch-or-wireless-mobile-device-to-work/ (last visited July 24, 2026)
If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose? [Graph], Qualcomm, August 16, 2012. [Online]. Available: /statistics/241145/consumers-choice-between-taking-lunch-or-wireless-mobile-device-to-work/
