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In July 2020, the leading sports radio stations in the United States by rating was KFXN in Minneapolis, with a rating of ****. This means that **** percent of those listening to sports talk radio listened to KDKA Minneapolis for at least **** minutes in each 15-minute period. The station KDKA-FM in Pittsburgh also attracted and kept listeners, achieving a rating of 4.4.

Radio as a steady source of revenue

Since its commercial introduction at the beginning of the 20th century, radio has been a popular medium to spread news and supply music entertainment to the large public. Overall, radio as an audio medium still has a very far reach, with male listeners between 35 and 64 years being especially exposed to radio entertainment. While sport is a popular topic on the radio, there are more radio stations attracting listeners through other formats focusing on topics such as news and talks, religion or contemporary Christians topics as well as music such as country or classic hits. While other audio entertainment formats are going through some significant transitions, radio has stayed consistently popular, generating stable revenues in the U.S. over the last decade.

Sports in media

Even though there are many topics attracting listeners, sport is a popular focus of entertainment in the United States not only on the radio but also on other entertainment forms such as TV. The by far most viewed TV sports event is the annual Super Bowl with an audience of * million in 2020. Other important matches that are being watched are mostly NFL games. Overall, the interest in sport entertainment in the United States seems exceedingly high, with ** percent of Americans watching sports at least weekly.