| Characteristic | Spending in million U.S. dollars |
|---|---|
| Jobs | 170.38 |
| Budget/Government Spending | 136.87 |
| Anti-Obama Message | 129.19 |
| Taxes | 96.99 |
| Pro-Obama Message | 79.14 |
| Anti-Romney Message | 66.35 |
| Pro-Romney Message | 59.31 |
| Healthcare | 52.86 |
| Energy/Environment | 48.54 |
| Call to Action | 47.01 |
| Healthcare Anti-Obama Plan | 29.54 |
| Energy/Environment Solyndra | 22.92 |
| Financial Reform | 21.74 |
| Education | 21.61 |
| Gas/Oil | 20.11 |
| Anti-Bain Capital | 19.55 |
| Corruption | 19.14 |
| Anti-Gingrich Message | 16.77 |
| Anti-Santorum Message | 14 |
| Healthcare General | 12.92 |
| Pro Bain Capital | 12.24 |
| Abortion | 12.14 |
| Iraq/Afghan War | 11.43 |
| Energy/Environment Anti-Oil | 10.1 |
| Medicare | 7.69 |
| Debt Plan | 7.67 |
| Energy/Environment Keystone | 6.58 |
| Immigration | 6.46 |
| Pro-Gingrich Message | 5.88 |
| Pro-Santorum Message | 5.83 |
| Spanish | 4.89 |
| Energy/Environment Global Warming | 4.76 |
| Pro-Perry Message | 4.38 |
| Pro-Paul Message | 3.98 |
| Trade | 3.82 |
| Trade China | 3.51 |
| International Affairs | 2.79 |
| Healthcare Anti-Insurance | 2.59 |
| Transportation | 1.74 |
| Union | 1.68 |
| Healthcare Pro-Obama Plan | 1.25 |
| Anti-Perry Message | 1.22 |
| Pro-Huntsman Message | 1.14 |
| Energy/Environment Pro-Epa | 0.87 |
| Energy/Environment Anti-Epa | 0.71 |
| Healthcare Public Option | 0.65 |
| Anti-Bachmann Message | 0.64 |
| National Defense | 0.62 |
| Energy/Environment Anti-Cap and Trade | 0.57 |
| Tort Reform | 0.51 |
| Public Safety | 0.44 |
| Gun Control | 0.41 |
| Anti-Paul Message | 0.4 |
| Anti-Cain Message | 0.36 |
| Social Security | 0.2 |
| Super Committee | 0.13 |
| Voting | 0.1 |
| Gaming | 0.09 |
| Pro-Bachmann Message | 0.03 |
| Gay Marriage | 0.02 |
| Prescription Drugs Anti-Industry | 0.01 |
| Prescription Drugs | 0.01 |
| Anti-Huntsman Message | 0.01 |
| Pro-Cain Message | 0 |
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Source
Source
Release date
August 2012
More information
Region
United States
Survey time period
October 31, 2011 to August 1, 2012
Supplementary notes
The depicted data contains spendings by candidate, PAC and interest groups. The data is based on ads that have hit the airwaves, not total buys announced by campaigns or other groups.
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