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In the 2024/25 season, the Sacramento Kings generated 354 million U.S. dollars in revenue. This was an increase of around ten percent from the previous season for the National Basketball Association franchise based in California’s state capital. 

How do the Sacramento Kings generate income?

Making up roughly 17 percent of the franchise’s revenue in the 2024/25 season were the Sacramento Kings’ gate receipts, which totaled 61 million U.S. dollars. This was below the NBA's average share of revenue per team from ticket sales, which in the 2024/25 season was 21.43 percent. In terms of teams with the highest revenue in the NBA, the Kings were one of the lowest-ranking teams in the league in 2024/25, generating less than half the figure recorded by the top-ranking Golden State Warriors. 

Who sponsors the Sacramento Kings?

Alongside ticket sales, sponsorship revenue in the NBA also provides franchises with significant sources of income. In 2025 alone, the NBA generated roughly 1.62 billion U.S. dollars from sponsorships. Some of the notable sponsors of the Sacramento Kings include Golden 1 Credit Union, which acquired naming rights for the Kings’ arena that opened in 2016, as well as Empress 1908 Gin and Dulce Vida Tequila. Partnerships with spirits companies, tequila brands in particular, have become widespread in the NBA in recent years; this has by no means been limited to franchises, nor has it been a one-way street, with players such as LeBron James and Anthony Davis having invested their own money into the tequila brand Lobos 1707.