The statistic shows the retention rate in 2010 of new U.S. donors who were acquired in 2009 by age and origin channel. In that year, the retention rate was 28 percent for 2009 donors aged 45 to 54, who joined online.
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Blackbaud. (May 1, 2011). Retention rate of new U.S. charity donors by age group and acquisition channel in 2010 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/195016/retention-rate-of-new-us-charity-donors-by-age-and-acquisition-channel/
Blackbaud. "Retention rate of new U.S. charity donors by age group and acquisition channel in 2010." Chart. May 1, 2011. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/195016/retention-rate-of-new-us-charity-donors-by-age-and-acquisition-channel/
Blackbaud. (2011). Retention rate of new U.S. charity donors by age group and acquisition channel in 2010. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/195016/retention-rate-of-new-us-charity-donors-by-age-and-acquisition-channel/
Blackbaud. "Retention Rate of New U.S. Charity Donors by Age Group and Acquisition Channel in 2010." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 May 2011, /statistics/195016/retention-rate-of-new-us-charity-donors-by-age-and-acquisition-channel/
Blackbaud, Retention rate of new U.S. charity donors by age group and acquisition channel in 2010 ÌÇÐÄÆÆ½â°æ, /statistics/195016/retention-rate-of-new-us-charity-donors-by-age-and-acquisition-channel/ (last visited August 05, 2026)
Retention rate of new U.S. charity donors by age group and acquisition channel in 2010 [Graph], Blackbaud, May 1, 2011. [Online]. Available: /statistics/195016/retention-rate-of-new-us-charity-donors-by-age-and-acquisition-channel/