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In the 52 weeks ending June 12, 2020, H P Hood Inc brands generated over ** million U.S. dollars’ worth of refrigerated milk substitute sales, making it the leading milk alternative brand in the United States. All Oatly Inc ranked second that year, generating just over ** million U.S. dollars.

Milk and dairy alternatives

There are various kinds of milk on the U.S. market, including soy, coconut, rice, and oat milk. Generating nearly **** billion U.S. dollars of sales, the most popular alternative to regular milk was unequivocally almond milk. By comparison, soy milk ranked second with just under *** million U.S. dollars’ worth of sales. While milk substitutes made up a large part of the overarching dairy alternative market, the market was also comprised of several other categories, e.g., ice-cream, yogurt, and cheese.

Plant-based foods

Over the years, plant-based foods have become increasingly popular and important in the United States. In 2019, the plant-based foods market included a range of product categories, such as plant-based dairy goods, meat alternatives, and egg substitutes. With a sales value of almost *** billion U.S. dollars, milk alternatives made up the largest category that year.