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This graph shows the sales of the leading natural sliced cheese brands in the United States in 2025. For the 12 weeks ended July 13, 2025, Sargento was the second leading natural sliced cheese brand in the United States with sales amounting to approximately *** million U.S. dollars.

Cheese - additional information

Cheese-making arrived in North America with the English and French colonialists. Colonial farmers produced cheese at home for personal consumption until the mid-nineteenth century, when cheese factories began to rise in the United States. Many factories emerged in the rich farmlands of Wisconsin, and the state remains a leading producer of cheese to this day. Owing to its large bovine population, Wisconsin is also a top producer of milk.

In recent years, controversies have sprung up within the U.S. cheese industry, particularly regarding ties with European cheese makers. The European Union argues that U.S. cheese makers should no longer be allowed to use classifications associated with European regions, such as Parmesan, Asiago, and Romano, on grounds that such a ban would protect the reputation of these traditional cheeses. U.S. cheese makers would then have to find alternative names for American cheeses produced in the same manner as their European counterpart. Some see this ban as a way for European cheese makers to corner the U.S. market.