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Top brands associated with football according to the "Sponsorship Awareness Index" in Spain in 2023

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Sources

Release date

January 2024

Region

Spain

Survey time period

2023

Supplementary notes

The "Sponsorship Awareness Index" (SAI) is an index that reflects the level of association of different brands with certain sports. Sports equipment brands are not included.

Citation formats

Sponsorship Awareness Index 2023: Top football-associated brands in Spain ranked

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 22, 2026

According to the 2023 Sports Sponsorship Barometer (Sponsorship Awareness Index), Santander is the sports sponsor most associated with football in Spain. The Spanish bank ranked ahead of Emirates and Coca-Cola.

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