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This ranking represents the leading fast-moving consumer goods companies worldwide in 2017, based on the value of sales achieved. That year, Unilever held the fourth position in this ranking, having generated sales of approximately ** billion U.S. dollars.

Fast-Moving Consumer Goods Companies

Consumer goods are products intended for daily consumption. Fast-moving consumer goods are distinguished from durable consumer goods.

Fast-moving consumer goods are products with a lifespan of less than *** year. The most common categories include food and beverages, household products and personal hygiene items, clothing and textiles, tobacco, as well as pet food and cosmetic and hygiene products. These categories of goods are purchased very frequently and are part of regular expenses. Compared to durable consumer goods, fast-moving consumer goods are generally sold in large quantities but at low prices. Fast-moving consumer goods (FMCG) are also called Consumer Packaged Goods (CPG).

The fast-moving consumer goods sector is particularly competitive because FMCG companies are constantly seeking new products to meet consumer needs. Some of the main players in the FMCG sector include Nestlé, Procter & Gamble (P&G), Unilever, PepsiCo, and The Coca-Cola Company. All operate internationally and must try to meet the specific requirements of the countries where they are established, regarding product packaging and labeling. The brands of these multimillion-dollar companies can be found in the kitchens of every household. To keep consumers as regular buyers, consumer packaged goods companies try to build trust in their brands and foster customer loyalty. Ariel, Gillette, Pampers, and Pantene, for example, are among P&G’s most famous brands.