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This statistic presents the net revenue generated by the Zara brand worldwide between 2013 and 2025 in millions of euros. Except for the dip in 2020 caused by the COVID-19 pandemic, Zara's sales value consistently increased over the studied period, peaking at billion euros in 2025.

A strong brand that survives the clothing crisis

The revenue generated by Zara in 2022 reflects the brand's success worldwide: the brand of the Spanish group Inditex is the third largest clothing brand in the world, with a value of over ** billion U.S. dollars in 2023, behind Shein and Nike. However, the brand is not entirely spared from the crisis affecting the clothing sector. Since 2019, 242 Zara stores, including 10 in France, have closed among the ** countries where the brand is present. Among other factors, competition from ultra fast fashion giants offering low prices such as Primark and Shein, as well as e-commerce platforms like Zalando and Amazon, are putting pressure on the market, as illustrated by numerous liquidations and judicial restructurings of French ready-to-wear brands. In this context, Zara still manages to support Inditex's sales, which amounted to **** billion euros in 2022, representing a 104 percent increase since 2012. However, the fast fashion that Zara represents is not only challenged by ultra fast fashion and economic conditions: increasingly significant ethical and environmental considerations are also leading buyers to consume differently.

The gradual enthusiasm for second-hand

In 2023, more than half of consumers in France, England, Germany, and Italy combined stated that it was important for them to obtain sustainable clothing. While some fast fashion retailers in Europe such as Zara and C&A significantly reduced the share of their sustainable collections between 2020 and 2021, other brands like H&M have embraced this demand and boast of using more than 80 percent of materials from sustainable sources for their products. However, nearly ** percent of consumers worldwide did not believe the sustainability claims of ready-to-wear retailers in 2021. This skepticism benefits the second-hand market, which across all categories was worth more than *** billion U.S. dollars in 2023 and is expected to reach over *** billion U.S. dollars by 2027. Second-hand clothing becomes all the more attractive as it is cheaper, contributes to sustainable consumption, and is unavailable in new fast and ultra fast fashion collections. Thus, the Lithuanian second-hand platform Vinted saw its revenue grow by 3600 percent in 5 years, and in December 2023 accounted for percent of French internet traffic on online clothing and fashion accessory sales sites.