| Characteristic | Brand Strength Index Score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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July 2023
Worldwide
2023
The source provides the following information: "In order to determine the strength of a brand, we have developed the Brand Strength Index (BSI). Brand Finance analyzes market investment, brand value (the goodwill accumulated with customers, staff, and other stakeholders), and finally the impact of these on business results. Following this analysis, each brand is assigned a BSI score on a scale from 1 to 100. Based on the score, each brand in the ranking is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed, while brands that fail would be assigned a grade of D.
