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This ranking shows the leading energy drink brands in the United States in 2014 based on sales. Based on sales of approximately **** billion U.S. dollars, that year the top energy drink brand in the United States was Red Bull.

Energy Drinks

Energy drinks belong to the non-alcoholic beverages category. They are defined as functional drinks aimed at stimulating both physical and mental energy. As stimulants, most drinks contain caffeine, taurine, vitamins, and some type of sweetener.

Teenagers and young adults perceive energy drinks as stimulants that enhance performance. Since their market introduction, the press has extensively discussed the potential health risks of energy drinks, especially if consumed by children. It is suspected that the high caffeine content in energy drinks accelerates the heart and raises blood pressure, which may lead to increased cardiac risks.

Based on sales, in 2014 Red Bull was the leading energy brand in the U.S. retail sales landscape. The brand is owned by the company Red Bull, headquartered in Fuschl am See, Austria. In mid-2014, Red Bull was in the press regarding its commercial slogan "Red Bull gives you wings," which the company has used for nearly two decades. Some disappointed U.S. consumers claimed that the functional drink did not give them wings and did not help improve their performance or liveliness. They filed a class-action lawsuit in the United States accusing the company of false and misleading advertising. Red Bull agreed to reimburse class-action plaintiffs who purchased the energy drink brand during the past 12 years.