Percentage of online audio listeners not subscribed to paid services who would be willing to pay for premium or exclusive content in Spain in 2013, by reason
Characteristic
Percentage of respondents
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According to a survey conducted between December 7, 2022, and January 3, 2023, the absence of advertising interruptions was the main reason why online audio listeners not subscribed to premium services would consider starting to pay. Specifically, nearly ** percent of the study participants chose this response. Meanwhile, less than one-third said they would do so in exchange for exclusive music releases.
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IAB Spain. (February 16, 2023). Percentage of online audio listeners not subscribed to paid services who would be willing to pay for premium or exclusive content in Spain in 2013, by reason [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1635276/main-reasons-for-paid-online-audio-consumption-spain/
IAB Spain. "Percentage of online audio listeners not subscribed to paid services who would be willing to pay for premium or exclusive content in Spain in 2013, by reason." Chart. February 16, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1635276/main-reasons-for-paid-online-audio-consumption-spain/
IAB Spain. (2023). Percentage of online audio listeners not subscribed to paid services who would be willing to pay for premium or exclusive content in Spain in 2013, by reason. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1635276/main-reasons-for-paid-online-audio-consumption-spain/
IAB Spain. "Percentage of Online Audio Listeners Not Subscribed to Paid Services Who Would Be Willing to Pay for Premium or Exclusive Content in Spain in 2013, by Reason." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Feb 2023, /statistics/1635276/main-reasons-for-paid-online-audio-consumption-spain/
IAB Spain, Percentage of online audio listeners not subscribed to paid services who would be willing to pay for premium or exclusive content in Spain in 2013, by reason ÌÇÐÄÆÆ½â°æ, /statistics/1635276/main-reasons-for-paid-online-audio-consumption-spain/ (last visited July 27, 2026)
Percentage of online audio listeners not subscribed to paid services who would be willing to pay for premium or exclusive content in Spain in 2013, by reason [Graph], IAB Spain, February 16, 2023. [Online]. Available: /statistics/1635276/main-reasons-for-paid-online-audio-consumption-spain/