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Percentage distribution of consumer electronics device sales in Europe between 2017 and 2023, by channel

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Sources

Release date

December 2020

Region

Europe

Survey time period

2010 - 2019

Special properties

figures for the GAE segment (home appliance) not included

Supplementary notes

The data includes business figures from both the B2C and B2B sectors.

* Forecasts. Figures adjusted taking into account the impact of COVID-19.

Citation formats

Consumer electronics: market share by channel Europe 2017-2023

Published by
Diana Elagina,
Dec 18, 2025
This statistic shows a percentage distribution of consumer electronics sales in Europe between 2017 and 2023, by channel. While it is true that online sales channels have grown significantly in recent years, in 2019 nearly three quarters of consumer electronics product sales in Europe were still made through offline channels.
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