All companies except those belonging to the CNAE categories 56, 64-66, and 95.1). Social media includes social networks, microblogs, and content or knowledge sharing websites.
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Share of companies that used social media in Spain by Autonomous Communities 2024
In 2024, **** percent of Spanish companies used social media. Catalonia was the autonomous community with the highest proportion of user companies, exceeding the national average by more than *** percentage points. At the opposite end was Melilla, where only percent of companies used this type of platform.
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INE (Spain). (October 21, 2024). Percentage of companies that used social media in Spain in 2024, by autonomous community [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1634417/percentage-of-companies-that-used-social-media-in-spain-by-region/
INE (Spain). "Percentage of companies that used social media in Spain in 2024, by autonomous community." Chart. October 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1634417/percentage-of-companies-that-used-social-media-in-spain-by-region/
INE (Spain). (2024). Percentage of companies that used social media in Spain in 2024, by autonomous community. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1634417/percentage-of-companies-that-used-social-media-in-spain-by-region/
INE (Spain). "Percentage of Companies That Used Social Media in Spain in 2024, by Autonomous Community." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2024, /statistics/1634417/percentage-of-companies-that-used-social-media-in-spain-by-region/
INE (Spain), Percentage of companies that used social media in Spain in 2024, by autonomous community ÌÇÐÄÆƽâ°æ, /statistics/1634417/percentage-of-companies-that-used-social-media-in-spain-by-region/ (last visited August 07, 2026)
Percentage of companies that used social media in Spain in 2024, by autonomous community [Graph], INE (Spain), October 21, 2024. [Online]. Available: /statistics/1634417/percentage-of-companies-that-used-social-media-in-spain-by-region/
