Food supplements consumed worldwide by generation 2025| ��ƽ��

Most consumed food supplements in selected countries worldwide 2025, by generation

Characteristic	Gen Z	Millennials / Generation Y	Generation X (Baby Bust)	Baby Boomer
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-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
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Release date

September 2025

More information

Region

Worldwide

Survey time period

July 2024 to June 2025

Number of respondents

76,474 respondents

Age group

18-64 years

Special properties

All respondents from different countries combined

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which types of food supplements have you taken in the past 12 months? "
If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Generations defined as follows:

IGen / Gen Z (1995-2012)

Millennials / Generation Y (1980-1994)

Generation X (Baby Bust) (1965-1979)

Baby boomer (1946-1964)

The results are weighted based on the internet population per country.

The survey was carried out in the following countries: South Africa, Egypt, Kenya, Morocco, Nigeria, Australia, China, India, Japan, South Korea, Hong Kong, Indonesia, Malaysia, New Zealand, Pakistan, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, Turkey, UAE, Vietnam, Brazil, Canada, Mexico, United States, Argentina, Chile, Colombia, Dominican Republic, Peru, Austria, Finland, France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, United Kingdom, Belgium, Czechia, Denmark, Greece, Hungary, Ireland, Lithuania, Portugal, Romania, Norway, Russia, Serbia

Citation formats

In a survey conducted in 55 countries, vitamins were the most commonly consumed food supplements across all generations. About of Gen Z respondents stated they had taken vitamins in the past 12 months. The results are weighted based on the internet population per country. Generally, a trend is visible where older consumers are less likely to have consumed food supplements.