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Artificial intelligence (AI) usage for creative activities by adults in the United States in April 2025

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Sources

Release date

June 2025

Region

United States

Survey time period

April 2025

Number of respondents

5,031 respondents

Age group

18 years and older

Supplementary notes

The source defines AI usage in two modalities:

  1.  Activities with highest AI usage: tasks for which the most U.S. adults say they use AI, even if respondents in fact do not perform them.
  2. Activities with highest AI penetration: tasks or categories where AI usage is most prevalent by those who actually use them.

For a list of artificial intelligence (AI) penetration in general activities, please check the following statistic.

Citation formats

U.S. AI usage in creative activities 2025

Published by
Petroc Taylor,
Aug 6, 2025

A poll of American adults in April 2025 found that ** percent of respondents have used artificial intelligence (AI) for writing support. While the penetration of this technology rate for this activity was of about ** percent, usage was reported by less than ** of such users. Other creative activities, such as creating images and or editing images/videos, had usage rates of ** percent and ** percent each.

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Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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