PhonePe user profile in India 2025| ��ƽ��

Share of respondents who said they used PhonePe in India in 1st quarter of 2025, by age, gender, and income

Characteristic	Share of total respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

April 2025

More information

Region

India

Survey time period

April 1, 2024, to March 27, 2025

Number of respondents

12,000+ per country

Age group

18-64 years

Special properties

Adults, including non-users of payment services

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which payment services have you used in the past 12 months? (multi-pick)". In all editions before 2025, the source asked two questions - which were discontinued in 2025: "Which online payment services have you used in the past 12 months? (multi-pick)" and "Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone? (multi-pick)".

The countries provided are part of the extended questionnaire within ��ƽ��'s Global Consumer Survey, meaning there are no other countries with this same information. More information on the methodology can be found here.

For countries/territories receiving the extended questionnaire, the Global Consumer Survey utilizes a rolling survey system with four survey waves per year: The most recent data set contains the interviews of the last 12 months. This ensures trend stability and a higher number of interviews available for analysis, allowing you to adequately analyze smaller target groups, media, and brands.

Citation formats

PhonePe users in India made up roughly ****percent of respondents in 2025, and were likely to come from a **** income. This is according to questions asked in ��ƽ��'s Consumer ��ƽ��, focusing on what payment services consumers used in the past 12 months. The typical user profile of a PhonePe user in India was that they were ****, were roughly *** years old, and fell in the ** quantile in terms of income.