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Importance of heritage as a luxury purchase criteria among consumers in the United Kingdom (UK) in 2025, by generation

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Source

Release date

May 2025

Region

Europe, United Kingdom

Survey time period

24 April 2025 to 14 May 2025

Number of respondents

1,248 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Survey question: When it comes to luxury fashion, which of the following purchase criteria are important to you? (multi-pick)

Multiple answers were possible.

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Heritage importance as purchase criteria for luxury fashion in the UK 2025

Published by
Bruna Rocco,
Jun 23, 2025

Among fashion consumers in the UK, about ** percent of respondents in a ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ survey said they found heritage to be an important criteria when purchasing luxury goods. This rate was higher for Gen Z consumers at ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Statistics on " Heritage luxury brands in the UK "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Heritage luxury brands in the UK

Brands

8

Overview

5

Made in Britain

4

Consumer behavior

5

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Topics

Heritage luxury in the UKGlobal personal luxury goods industryBurberryLuxury e-commerceLuxury goods in the UK
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
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