From the source: "The metric used for Brand Footprint is called Consumer Reach Points (CRP) and is calculated by looking at penetration and frequency in combination with the number of households in the country. Consumer Reach Points is the most comprehensive measure available of how many times a brand is chosen from retailers’ shelves."
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Leading dairy brands in Malaysia 2024, by consumer reach points
In 2024, Dutch Lady was the leading ready-to-drink dairy brand in Malaysia, with **** million consumer reach points. This was followed by Marigold, with **** million consumer reach points.
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Kantar Worldpanel. (August 11, 2025). Leading brands in the dairy beverages market Malaysia in 2024, by consumer reach points (in million) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1615975/malaysia-leading-dairy-brands-household-penetration/
Kantar Worldpanel. "Leading brands in the dairy beverages market Malaysia in 2024, by consumer reach points (in million)." Chart. August 11, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1615975/malaysia-leading-dairy-brands-household-penetration/
Kantar Worldpanel. (2025). Leading brands in the dairy beverages market Malaysia in 2024, by consumer reach points (in million). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1615975/malaysia-leading-dairy-brands-household-penetration/
Kantar Worldpanel. "Leading Brands in The Dairy Beverages Market Malaysia in 2024, by Consumer Reach Points (in Million)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Aug 2025, /statistics/1615975/malaysia-leading-dairy-brands-household-penetration/
Kantar Worldpanel, Leading brands in the dairy beverages market Malaysia in 2024, by consumer reach points (in million) ÌÇÐÄÆÆ½â°æ, /statistics/1615975/malaysia-leading-dairy-brands-household-penetration/ (last visited July 27, 2026)
Leading brands in the dairy beverages market Malaysia in 2024, by consumer reach points (in million) [Graph], Kantar Worldpanel, August 11, 2025. [Online]. Available: /statistics/1615975/malaysia-leading-dairy-brands-household-penetration/