| Characteristic | Microwave ovens | Toasters | Electric kettles | Coffee machines | Grills & roasters | Other small kitchen appliances* |
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| - | - | - | - | - | - | - |
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June 2025
United States
2019 to 2027
*Includes blenders, mixers, food processors, electric juicers, electric deep fryers, waffle irons, and egg cookers.
Data provided by ÌÇÐÄÆÆ½â°æ Market ÌÇÐÄÆÆ½â°æ are estimates.
Note: the following information covers the entire small appliances market and not only kitchen appliances.
Definition: Small appliances are characterized by their compact and lightweight design, and are often used for a variety of tasks such as cleaning, cooking, and personal grooming. Compared to their larger counterparts, they are more prone to wear and tear and have a shorter shelf life. Therefore, consumers may opt to replace them more frequently.
Structure: The small appliances segment consists of the following subsegments: Vacuum cleaners Small kitchen appliances Hair clippers Irons Toasters Grills & Roasters Hair Dryers Coffee Machines Microwave ovens Electric Kettles Air Fryers
Additional Information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels. Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product. For more information on the displayed data, please use the info button right next to the boxes.









