According to a survey conducted by in December 2024, ** were the preferred channel for purchase of home appliances in India, as indicated by ** percent of the respondents. Meanwhile, e-commerce marketplace like Amazon was the next preferred channel for buying home appliances.
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Rakuten Insight. (March 26, 2025). Preferred purchase channel for home appliances across India as of December 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1612093/india-home-appliances-purchase-channel/
Rakuten Insight. "Preferred purchase channel for home appliances across India as of December 2024." Chart. March 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1612093/india-home-appliances-purchase-channel/
Rakuten Insight. (2025). Preferred purchase channel for home appliances across India as of December 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1612093/india-home-appliances-purchase-channel/
Rakuten Insight. "Preferred Purchase Channel for Home Appliances across India as of December 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Mar 2025, /statistics/1612093/india-home-appliances-purchase-channel/
Rakuten Insight, Preferred purchase channel for home appliances across India as of December 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1612093/india-home-appliances-purchase-channel/ (last visited July 24, 2026)
Preferred purchase channel for home appliances across India as of December 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1612093/india-home-appliances-purchase-channel/