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Consumer attitudes towards OTT content and film piracy in India in 2023

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Sources

Release date

October 2024

Region

India

Survey time period

2023

Supplementary notes

The source did not specify the exact date of the survey or sample size.

Citation formats

Consumer opinions on OTT content and film piracy India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2025

According to a survey conducted among pirated content consumers in India in 2023, ** percent of respondents who consume pirated content were unwilling to pay for movie tickets, followed closely by consumers who were unwilling to pay for streaming subscriptions. Moreover, more than half of those surveyed reported access content from pirated sources.

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